Question: Are you the face of your brand? A service provider or maker who needs your brand to feel like you? Then you need to look at your astrological birth chart, friend.
Because you birth chart is a cosmic insight into who you are: The magick you possess—and the energy we should be communicating with your clients and customers through your brand.
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When we design personal branding at Moonstone, there are four things we always look for in your birth chart—because they’re mystic cues for your brand’s creative direction:
Ascendent
Your Ascendent—also known as your Rising Sign—is the face you show the world, or how others see you. For example, my Rising Sign is in Libra, which is obsessed with aesthetics and mediating—aka making others happy. (Check, check.) So, when designing my brand, I focused on aesthetics (obviously) and resonating with others—the clients and customers who hire and buy from me.
Midheaven
Your Midheaven is as dreamy as it sounds: The point in the sky where the Sun was at its highest on your birthday, illuminating the Earth with its light. It’s symbolic of what makes you light up: Your profession, vocation or legacy. For example, my Midheaven is in Cancer, which is ruled by the Moon. So, it’s probably no surprise the moon plays heavily into our branding with its shadows, mystery and femininity.
The 10th House
The 10th House in astrology is the house of ambition, career, and public image. So, the planets in your 10th House can inform our creative direction. For example, if you have action-oriented Mars in the 10th House, your creative direction may be bolder or more animated. Whereas if you have romantic Venus in the 10th House, your creative direction may be softer or more grounded.
Mercury
The planet of communication and commerce, your Mercury is intimately interconnected with your branding, informing both your brand visuals and brand voice. For example, if your Mercury is in Gemini, your brand may be more eccentric, chatty and witty. In Leo, it may be more colourful, confident and charismatic. And in Virgo, it may be more precise, practical and down to earth.
The thing about astrology is that’s it’s accurate. So, taking our cues from your birth chart results in branding that feels like an extension and expression of you—just what you want for your personal branding.
Wish your brand felt more like you? Take our Brand Tarot Quiz for a virtual reading and unveil your personal brand style.
