Mistakes—they happen to all of us, and honestly, I wouldn’t trade mine for anything.
Each one shaped the way I run Moonstone today, so grab your favourite mug (I’ll wait ☕), and let’s dive into the lessons behind my most memorable and favourite mistakes.
Mistake #1: Skipping my own creative strategy
Yep, I’ll admit it—as someone who preaches strategy to anyone who will listen, I definitely cut corners when I launched Moonstone back in 2021. I was so eager to get started that I did a quick, half-baked version of what I normally do for our clients. Big surprise—it didn’t work. I ended up with a brand that was nice, but it never really vibed with the true experience of working with me. Because of this, I slacked on my marketing and redesigned my website three times in one year. (Yes, three. 😅)
What I gained:
- A deeper understanding of how our clients feel before they hire us.
- Validation that our strategy process is essential for every business.
Lesson learned:
Do it right, do it once. A thoughtful strategy is the heart of a brand that can grow and evolve over time without feeling out of sync with your vision.
Mistake #2: Saying yes to bad-fit clients
I’ve been lucky to design brands and websites for many amazing women. But then, there were a couple who weren’t aligned at all. One fired me after realizing I was a tarot reader (apparently in her eyes this made me a devil worshipper). Another client berated me for taking time off to get married—even though I was totally transparent about my availability from the start. And both times, I had that little voice in my head telling me not to take them on… but I ignored it.
What I gained:
- Clarity on who my soulmate clients are (and who they aren’t).
- A stronger relationship with my intuition.
Lesson learned:
No amount of money is worth the stress of working with someone who makes you feel like crap. And never apologize for being uniquely you. Actually, lean into it even harder.
Mistake #3: Thinking I had to have all the answers
As a Libra ascendant, I’m a natural people-pleaser, so when I started out, I felt like I had to know everything to be taken seriously. Turns out, being honest about what you don’t know doesn’t make you any less of an expert—it makes you a better one.
What I gained:
- Opportunities to collaborate with other experts.
- Stronger client relationships built on trust and transparency.
Lesson learned:
Being open about your strengths—and your limits—shows true confidence. Sometimes, letting others shine only enhances your own expertise.
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