Business mistakes—they happen to all of us, and honestly, I wouldn’t trade mine for anything.
Each one shaped the way I run Moonstone today, so grab your favourite mug (I’ll wait ☕), and let’s dive into the lessons behind my most memorable and favourite business mistakes.
Business Mistake #1: Skipping my own brand strategy
Yep, I’ll admit it—as someone who preaches astrology-backed brand strategy to anyone who will listen, I definitely cut corners when I launched Moonstone back in 2021. I was so eager to get started that I did a quick, half-baked version of the proven process I take all our clients through.
Big surprise—it didn’t work. I ended up with a brand that was nice, but it never really vibed with the true experience of working with me. Because of this, I slacked on my marketing and redesigned my website three times in one year.
What I gained:
- A deeper understanding of how our clients feel before they hire us.
- Validation that brand strategy is essential. Even for me.
Lesson learned:
Do it right, do it once. A thoughtful strategy is the heart of a brand that can grow and evolve over time without feeling out of sync with your vision.
Related reading: How to design your personal brand using astrology
Related activity: Take our Brand Tarot Quiz and get matched up with your most aligned brand style
Business Mistake #2: Saying yes to bad-fit clients
I’ve been lucky to design brands and websites for many amazing women. But then, there were a couple who weren’t aligned at all. One fired me after realizing I was a tarot reader (apparently in her eyes this made me a devil worshipper). Another client berated me for taking time off to get married—even though I was totally transparent about my availability from the start. And both times, I had that little voice in my head telling me not to take them on… but I ignored it.
What I gained:
- Clarity on who my soulmate clients are (and who they aren’t).
- A stronger relationship with my intuition.
Lesson learned:
No amount of money is worth the stress of working with someone who makes you feel like crap. And never apologize for being uniquely you. Actually, lean into it even harder.
Business Mistake #3: Thinking I had to have all the answers
As a Libra Rising, I’m a natural people-pleaser, so when I started out, I felt like I had to know everything to be taken seriously. Turns out, being honest about what you don’t know doesn’t make you any less of an expert. It makes you a better one.
What I gained:
- Opportunities to collaborate with other experts.
- Stronger client relationships built on trust and transparency.
Lesson learned:
Being open about your strengths (and your limits) shows true confidence. Sometimes, letting others shine only enhances your own expertise.
Let’s make sure your brand doesn’t end up on your list of business mistakes
Your brand was written in the stars. The only problem? You’re not using it. We translate your birth chart into your brand so you can grow your business with more confidence, clarity, and magick. See how it works.
