Brand Story

Art of Marina marries art and fashion, breathing magic into the world. Founded by award-winning fashion designer and watercolour artist, Marina Billinghurst, this brand creates products that make women feel luxurious and inspired at every size.

When Marina approached us to help rebrand her luxury apparel and paper goods biz, the brief was to build a foundational strategy and creative toolkit that would provide structure for her to play within.

We dug deep into Marina’s core values, target audience, and overarching goals to create a refined brand identity that allows her work to take centre stage.

Part of what makes this brand so special is that we co-created it with Marina, pairing her signature hand-lettering and watercolour artwork with a custom serif typeface that’s equal parts luxurious and whimsical.