Services
Brand identity design / squarespace website / social media strategy / photoshoot art direction
Brand Story
Delle Vaughan is an intuitive grief guide offering one-on-one support for women who are in the thick of life’s most painful transitions.
We conjured the image of a snake to represent Delle’s gentle method of easing the pain of change. This concept of shedding a snakeskin is in beautiful alignment with Delle’s work. Snakes, like death, grief, and womanhood, are deeply misunderstood and even feared. We couldn’t think of a better symbol for an intuitive grief guide.
We brought Delle’s brand to life with a warm, earthy colour palette, a custom icon set inspired by her favourite magical healing tools (crystals, candles, and nature), and an instructional social media strategy to guide her on what to share and when to get the most engagement with her desired audience.
Portrait photography by Sara Spectrum
vibe
earthy
warm
supportive
feminine
transformative
Words of Love
Moonstone’s beautifully feminine approach to my brand was so personal and resonated from the first presentation.
They were able to intuitively connect to what it was that I was wanting to offer. They are very professional, so very open to sharing their thoughts, and also working with you to find that perfect balance of who you are, as well as what it is you are offering.
