Services
Brand strategy / Brand identity design / Squarespace Website / print collateral
Brand Story
Melissa Armstrong coaches people in recovery from self-loathing to self-acceptance, expanding their capacity to transform their inner and outer worlds. Our approach to this project was akin to the journey of recovery itself: messy yet inspiring.
We printed out the name, ripped it into pieces, crumpled it up, and then intentionally started reassembling the words until they formed a whole once again. This brand celebrates the cracks in the foundation because it’s the messiness that makes this brand—and the coaching experience—so effective.
Portrait photography by Alexa Mazzarello
vibe
edgy
minimal
casual
raw
moody
Words of Love
Moonstone was an absolute dream to work with. I so appreciate their brilliance and creativity.
I felt strongly that they understood my point of view and created a brand that absolutely touched the essence of the work that I do. I will absolutely be rehiring Moonstone for additional work. Since I launched my brand, the #1 comment about my website is “it's gorgeous.” THANK YOU Miranda and Moonstone.
