Project Proposal Template for Brand + Web Designers

Designers—it's time to say goodbye to writer's block and imposter syndrome when it comes to sending out proposals and booking new clients. This package has everything you need to create a streamlined, consistent consultation and pitching experience, including the exact sales copy our design studio uses to book $10k+ clients. Simply fill in the blanks with your studio info, export a PDF, and send. Oh—and we're even including our exact email scripts so you won't get stuck here either.

What you’ll get:

• 1 Editable InDesign file (including sales copy you can actually use)

• 2 Email scripts (one for sending the proposal and one for following up)

• Client consultation interview questions (get the info you need to deliver a persuasive proposal)

• 1 PDF example of the template in use (the same one we use at our design studio)

• 1 Screenshare video walking you through how the template is setup

Features:

• A clean, modern, and minimalist layout, letter-size (8.5 x 11")

• Organized styles that are easy to update with your brand's typography, colour, and photos

• Persuasive, descriptive copy to explain the brand strategy, design, and web design + development process ✨ this is the secret sauce to making your prospective clients feel taken care of ✨

• Easy-to-follow copy prompts to help you fill in the blanks with your own studio info

Template pages:

• Front cover page

• Introduction

• Team page (5 different layouts for 1, 2, 3, 4, and 5-person teams)

• Project package cover page

• Brand strategy process page

• Brand design process page

• Website design + development process page

• Upsell wrap-up page

• Back cover page

Bonus:

• 2 Email copy scripts in a warm, approachable, professional brand voice—1 for sending the proposal and 1 for following up if you don't get a response

• The exact list of questions we ask on a client consultation call, designed to get all the answers you need to prep your proposal content

How it works:

• After your payment is confirmed, you'll receive an instant download link

• You MUST have access to Adobe InDesign to edit the template

• A working understanding of Adobe InDesign is strongly recommended

• Email scripts and consultation questions may be opened in Microsoft Word, Pages, or Google Docs

Please note:

• You'll receive an instant download upon purchase. No physical product will be shipped.

• Example PDF photos are not included, but the template does include free stock images you may use (via Unsplash.com)

• Digital orders are non-refundable. If you have any technical difficulties with the files, please contact me and I’ll help to resolve it as quickly as possible.

• This purchase is for personal use only and may not be resold or redistributed under any circumstances.

• Artwork is copyright and original to Moonstone Creative.